Our Principals

Yen Chin
Shareholder & Managing Director

Sarintorn Chierjaroensak
Deputy Managing Director

Supat Taksoontorn
Head of Data Analytics

Yen has been a data science professional for over 20 years, accumulating deep experience in helping banks, insurers, telcos, retailers, and other corporate clients to embrace analytics and derive competitive advantages from data. With proven experiences and expertise, PulseMetrics has been established to help clients extract latent business value from the large amount of data they possess and apply the insights to optimise operational efficiency and formulate superior business strategies.

Not only assisting in steer strategic direction using data analytics, building a long-term relationship and keep working hard to earn clients’ trusts are also what Yen has valued. For this reason, PulseMetrics has been serving many strategic partners and clients testimonials have proven themselves.

With more than 10 years experiences in Business Intelligence, CRM Analytics, and Data Science, Supat has been using data and modeling to identify more business opportunities for stakeholders mainly in Financial Industry.
Supat has also been consulting on Data Ecosystem to ensure the collection of data for further analytical uses especially in retail business sector. A complete Data Ecosystem enables organizations to better understand their customers, increase revenue streams, and craft superior marketing strategies with personalized contents and offers.
As a Head of Data Analytics, he also leads initiatives and drives performance of analytics solutions to impact overall business results and setting the culture for the use of data in making key business decision.

Sarintorn had grown her business experiences in Marketing and Market Strategy mainly in insurance and banking businesses for over 15 years. She set up a Data Analytics team and working environment under Thai Group Holding in 2017 and reinforced the establishment of Sentrics in 2020.

Sarintorn also plays a key role as a Head of Strategy & Implementation who turns the business requirements into Analytics actions, as well as, ensures that the analytics outcomes can be practically implemented and served the business objectives effectively.

Meet Our Team

At Sentrics, we build a warm and positive team culture, where team members encourage each other, like and respect one another, and face hardships and challenges altogether. Individuals from all backgrounds are welcomed and, with us, we celebrate our differences and diversity.