Aiming to utilize the data analytics to enhance the business growth, especially on identifying the opportunity of cross-selling and up-selling, Sentrics has been providing analytics support to our partners on the execution and analysis of their sales and marketing campaigns. 
       Supports are delivered in the form of lead generation and response analysis, including lead scoring and allocation. By defining the buyer personas, ideal customer profiles, or target accounts, it allows the business to determine the lead-level that would indicate a lead’s fit for the product. The performance evaluation of the leads given also help us to constantly develop and enhance lead selection strategy.
           Sentrics also provides support on the opportunity assessment, customer insights analysis together with propensity model to estimate the likelihood of buying such products or services. The findings will thus guide business to have a better understanding of customer needs and get deeper insights, resulting in effective and profitable marketing approaches, where product offerings are launched at the right time, in the right place.