The concept of customer scorecard has been applied for both operational and business purposes. The idea behind this advanced analytics model is to evaluate either individual customer level, or at the level of customer aggregates or groups, using the highly reliable calculated result as a threshold for scoring.

            Sentrics has been assisting our partners in developing the scorecard model all through the journey, from enriching the data and attributes for calculation, developing and training the model, to validate and finalize the scorecard threshold for customer grading.

         The result of customer scorecard will be employed for customer profitability analysis and evaluation. Such result allows business to determine the profitability of each customer or segments, by attributing profits and costs to each customer separately. This also led the business to segment their customers by their profit contribution, optimize the marketing and operational costs, in order to generate the most profitable outcomes to the organization.