Sentrics applies data analytics to gain insights on customer behavior based on information collected from historical data and events. These insights allow business to be able to segment their customers and curate marketing strategies to the right audiences. 
       Customer segmentation relies on identifying key differentiators that divide customers into groups that can be targeted. Through the interpretation of information in databases, organizations can make better, smarter, and more strategic marketing decisions.
        Value-based segmentation evaluates groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. It also helps companies determine which segments are the most and least profitable so that they can adjust their marketing budgets accordingly.